A new campaign across our membership to keep consumers safe
Be Scam Safe
Stop Scams UK and its members are supporting BBC Be Scam Safe Week starting 23 October 2023. The largest consumer campaign of its kind run by the broadcaster in recent memory, it comprises a week of programming about scams across all its channels and platforms to boost awareness of scams and sharing advice on how the public can keep themselves safe.
We have helped BBC producers develop consumer messaging based on expert advice that anchors a central idea of checking before doing anything. We have also coordinated our members’ alignment of their ongoing consumer communications to the BBC messaging so that in this single week advice to the public gets a really significant boost.
Our members will be supporting the campaign by carrying the BBC Be Scam Safe messaging through a variety of means such as social media, screens in branches, podcasts and customer education. Some are running their own scam awareness adverts and others contributing insight and comment to the BBC programmes during the week.
Members will also be promoting 159, the safe and easy way to contact your bank if you ever get an unexpected call that asks you for financial or personal information.
Where can you watch, hear and see BBC Be Scam Safe messaging?
Spokespeople from Stop Scams UK will appear in some of the key programmes: Morning Live on BBC1 weekdays at 0915 will be running a series of films about different types of scams and will include comment from Stop Scams UK on 23 and 27 October, as well as from some of its members.
We have also contributed to File on Four’s special programme on scams expected to air on 24 October on Radio 4, and to Hunting the Catfish Crime Gang which will go out 9 pm on 23 October on BBC3.
Morning Live has come up with its own sub-campaign “Stick it to the Scammers” and in streets up and down the country they will be handing out stickers you can attach to your phone. You will also be able to order stickers from the BBC via their campaign website.
